In 2015, Aprile’s debut track ‘Cheap Chick’ hit the radio charts in Belgium. Back in time, digital was not a without-you-can’t-live one. Therefore, he didn’t focus on creating an online community despite a great exposure across the country.
What we did:
- Digital Strategy
- Content Creation
After a radio silence of 4 years, Aprile released ‘Love Inside’ the first introduction to his comeback EP. Through a 10 months campaign, our starting point was to reach the ears (and eyes) of peoples who knew about him through his debut single few years ago. Then, we went wide and far to strengthen a bigger, dedicated and relevant audience out of that starting point
In 6 months, we double Aprile’s followers and generate over 85% of organic streams on his EP.