German’s next superstar was looking to promote her single ‘Royalty’ in a different way by showcasing the image that reflects the title of her latest track: a crown with the song title that everyone can wear on Instagram.
What we did:
- Content Creation
Our job was to design this idea and turn the concept into a concrete FaceFilter. This filter made for Instagram uses a custom font made in Blender, the diamonds are placed one by one. The material of the diamond crown plays with two lights that increase the glowy effect and rotate around the head. The face of the user is tracked to place the crown and the « face smoothing face mesh ».
Reach a wide audience organically while you feed Instagram’s algorithm at your advantage